Market Information

With a population of over 79,000 residents, the City of Alameda represents a dynamic Bay Area market for business, and offers significant opportunities in the retail sector.


Consumer Demand

Alameda's retailers generate nearly $400 million in sales each year. Alameda's consumer demand is $960 million annually, and the annual sales leakage is $420 million.  Major categories include restaurants, grocery/drug items, home electronics, apparel, footwear, home furnishings, home appliances and home improvement/ remodeling. In 2014, the average household income was $102,831.



An impressive 91% of Alameda's residents 25 years or older have a high school diploma or higher, with 77% also having gone to college. Nearly half of the workforce (48%) is employed in executive, managerial and technical occupations. The community is home to Argosy University and the College of Alameda. A one-stop employment center at the College of Alameda can help link employers with qualified employees. California State University-East Bay and the University of California at Berkeley are both in close proximity to Alameda.


Technology Cluster

The City's success in attracting advanced technology companies is evidenced by the concentration of software, alternative energy, biotech and related service companies. Over 100 advanced technology businesses are located throughout the city in the Harbor Bay and Marina Village business parks.


More Market Data

Additional data on the City of alameda is available from the U.S. Census through American Factfinder. Click the links below to view 2009 -2014 information.

  • Economic - income, employment, occupation, etc.
  • Housing - occupancy and structure, value, costs
  • Employers - the largest private and public employers in Alameda